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January – Back 2 Business Workshop

9 January 2020 @ 1:00 pm - 9:00 pm CST

$25 – $100

NAPO Houston is hosting a Back 2 Business Workshop on January 9th! We scheduled 4 speakers who are experts in their field and are excited to share their knowledge with you.

1:30PM – 2:00 PM | Welcome + Introductions
If you’re staying for the evening sessions, we’ll help you set up your Instagram and Canva accounts as well.

2:00 PM – 3:15 PM | SEO + Google Listing
Our first speaker, Natalie Hoben is Lead, SEO for Forthea (full-service digital marketing agency based in Houston, TX) and will be speaking on SEO and Google Listings. With 8+ years of digital experience, Natalie is a veteran of both digital marketing and the Forthea method. She has a strong understanding of all things Google and is certified in Google Ads, Google Analytics, Google Mobile Sites, and Google My Business. Read more about Natalie here.




3:30 PM – 5:15 PM | Branding
“Are You a Brand or a Commodity – And Why You Should Care”

It all starts with WHY you decided to go into business for yourself. And how to leverage that reason to the fullest. We will also discuss how to integrate your WHY into everything you do – and WHY you should do that.

News Flash: Branding is not marketing. And marketing isn’t going to build your brand. So what will?

In addition to under-thinking your brand, here’s what you’re probably over-thinking: Your name and your logo. Yes – they’re important, but I’ll show you exactly what goes in to those…

…and what doesn’t.

Rob Camper
From a career centered around over 20 years of Brand, Creative and Coaching experience, Rob’s true “condition” is that of an Entrepreneur.

In and around his own branding consultancy, Corridor Brand Group, Rob has taken a near full-time role with ExactMats, a startup he helped bring to market back in 2000. Since 2004, Rob’s branding clients have included startups, financial institutions, educational institutions, consultancies, a winery, and IFest, Houston’s largest outdoor festival.

Throughout his career, Rob has given many talks to different trade groups and has taught and led multiple workshops at two Houston universities (University of Houston and Rice University’s MBA program) about various aspect of defining and integrating a brand.

In December of 2018, Rob began focusing on ExactMats brand engagement by visiting clients and prospects firsthand, gaining valuable insights and using that feedback and client collaboration to re-make nearly every aspect of the brand, from communication strategy, to delivery and even the products themselves.

In 1993, Rob received his BA in Graphic Communication from the University of Houston.

5:15 PM – 6:00 PM – Dinner
If you sign up for the dinner option, you’ll receive an email from Jason’s Deli the weekend before the workshop. You’ll be able to place your specific order.

6:00 PM – 6:30 PM | Regular Meeting Announcements + Networking

6:30 PM – 7:45 PM | Social Media: Instagram
NAPO Houston member Cathryn Linn will speak about growing and utilizing an Instagram account to expand your business. She has over 15,000 Instagram followers on TheOrganizingOrg and we are excited to hear her advice.






7:45 PM – 8:45 PM | Canva Workshop
We’ll end the night with a hands on Canva workshop, so bring your laptops! After highlighting the various Canva features, Mary Jo Contello will walk you through how to create an Instagram post, utilizing animation and layers. Then it’s your turn. You’ll create an Instagram post and she (as well as a few board members) will be there to answer questions and guide you through your design. Before you leave for the evening, you’ll have posted your design on Instagram.

Mary Jo Contello
After spending years in the corporate world, downsizing and layoffs left her with a sudden need for a new direction in life. So, she started Organized by MJ with the goal of not only cleaning and organizing people’s spaces, but also providing them with lasting solutions to avoid “clutter hot spots” in the future. Becoming a professional organizer was a natural fit as she’s always had a passion for de-cluttering spaces and bringing order to homes, offices, and the lives of people who are tired of being overwhelmed by clutter.




All Day: 1:30 PM – 9:00 PM
Day Only: 1:30 PM – 5:15 PM
Evening Only: 6:00 PM – 9:00 PM

Online registration closes at 11:59 pm on Tuesday, January 7.

To receive member rate, you MUST be logged into your active NAPO account. 

If you sign up for a dinner option, you’ll receive an email from Jason’s Deli on Wednesday, January 8th. Please submit your dinner order by 12pm on Thursday, January 9th.

NAPO Houston holds its monthly meeting on the first Thursday of every month (except July) from 6:00 P.M. – 8:30 P.M.  We currently meet at the United Way of Greater Houston’s Community Resource Center, located at 50 Waugh Drive, Houston, TX 77007. The meeting no longer includes dinner but attendees are welcome to bring their own snacks or dinner.

At a typical monthly membership meeting you can look forward to:
-Time to network with your peers
-Table talk discussions around relevant organizing topics
-Chapters news, volunteer opportunities, and member spotlights
-Guest speakers sharing resources for running your business and improving your skills as an organizer or productivity consultant

We welcome all members, business partners, and guests. This is an opportunity for you to network with other organizers and ask questions about business practices, our national and local associations, or about becoming a professional organizer or productivity consultant. As a guest, you are welcome to attend three meetings, before you will be required to become a NAPO Houston member.

If you are interested in attending an upcoming meeting, check out our Event Calendar.

If you don’t see the information you are looking for or have any questions, please contact our Professional Development Director at meetings@napohouston.com.


9 January 2020
1:00 pm - 9:00 pm
$25 – $100
Event Category:
Event Tags:
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Stephanie King
‭(832) 786-8176


United Way Community Resource Center, 50 Waugh Drive
50 Waugh Drive
Houston, TX United States
+ Google Map


Unlimited available
Member: All Day (With Dinner):$75.00January 2020 - Back 2 Business Workshop Member: All Day (With Dinner)
Unlimited available
Member: Evening (with Dinner)$40.00January 2020 - Back 2 Business Workshop Member: Evening (with Dinner)
Unlimited available
Member: Day Only (No Dinner)$35.00January 2020 - Back 2 Business Workshop Member: Day Only (no dinner)
Unlimited available
Member: Evening (No Dinner)$25.00January 2020 - Back 2 Business Workshop Member: Evening (No Dinner)
Unlimited available
Non-member: All Day (With Dinner)$100.00January 2020 - Back 2 Business Workshop Non-member: All Day (With Dinner)
Unlimited available
Non-member Evening (With Dinner)$50.00January 2020 - Back 2 Business Workshop Non-member Evening (With Dinner)
Unlimited available
Non-member: Day Only (No Dinner)$50.00January 2020 - Back 2 Business Workshop Non-member: Day Only (No Dinner)
Unlimited available
Non-member Evening (No Dinner)$35.00January 2020 - Back 2 Business Workshop Non-member Evening (No Dinner)